What do you stand for and why must they choose you above all others?

Hello, happy new month!

March has arrived and with it, showers of rain bring calmness to an otherwise blistering hot period. What better way to go through March and the remainder of the year than to personally brand oneself? This process involves finding your uniqueness,

building a solid positive or negative reputation, and then putting yourself out to the world So what is personal branding? Personal branding is the process of creating a brand identity for an individual. You are a brand and as such you must expose yourself and your values to your society and the entire world to make sure that your target audience knows who you are, what you stand for and why they must choose you above all others.

In this era, people’s attention spans are so short – 120 seconds. As such, the need to make a first lasting impression is much more important than ever before and this can be done by creating a lasting personal brand.

The question on your mind now should be why do I need a brand yet I already exist? I am already working or studying, I know this number of people etc. The answer is that you simply need to. This is because:

You must stand out of the multitude; Your brand is a result of what others think about you when you are absent/away. It is what makes or breaks you and your career.

Creates trust; Personal branding entails developing well defined and consistent look. The messages and presence on social media and off social media must be the same. These educe trust from your target audience.

Personal branding will help you build trust with potential customers and clients.

It creates Opportunity; The world today is very competitive and for one to clearly stand out, one must have a great personal brand. Your brand is in total, the unique combination of skills (soft and hard) and experiences that make you who you are. It’s what makes you unique and sets you apart from everyone else. Opportunity strikes once and it’s grasped only by those who are best prepared.

How do you get started with creating your personal brand?

To create a strong personal brand one must go through the process of self-discovery. Do you know who you really are? Do you know your purpose?

These two questions once answered honestly will guide you to the third question, who is your target audience? Who does your brand want to attract? How best will you attract and keep them glued to you?

These questions seem easy but also are hard to figure out for many. Soft skills training is one way to harness this goal as they are very well-suited to the hard skills garnered at school/home over the years.

To fast track your soft skills and in turn build your personal brand, ROUTE International, the number one stop centre for soft skills training can guide, train and mentor you towards achieving your goal.

It is never too late to build your personal brand.